The AVirtual team is made up of fully vetted, trusted, multi-talented individuals from all over the world. We have German, Spanish, Italian, Dutch and French speaking personal assistants as well as our core English speaking team. Many have worked for companies like Deloitte, Morgan Stanley and Accenture and bring not only a passion for excellence but global knowledge and experience.

Below are just a few of our team members, to find your perfect assistant just give us a call.

  • Storm Smith

    I am a bubbly, enthusiastic individual who has a passion and joy for life, travel and design. I am a great all-rounder who is happy to get stuck in where needed and hold a diverse set of skills and qualifications which makes me an asset to any team. I have vast amounts of experience across a range of industries and thrive in an environment where no two work days are the same. I love taking on new challenges and I work well under pressure. I have excellent communication skills coupled with a positive can-do attitude and a smile at all times.

    “Every day I get to do something I love whilst making a positive impact on my clients’ lives and their businesses.”

  • Siobhan Breslin

    I am passionate about helping people live their best life. I have worked in a range of industries from Corporate Benefits and Pensions Administration, to teaching English in Argentina, to counselling foster mothers in Cape Town. My passions include my psychology studies, running my own charity projects and supporting foster homes and families in need. I am a mother of three, I love the ocean, I dance and write my own blog when I have the chance.

    ” I love what I do at AVirtual as it connects me to people, both clients and colleagues, and I learn something new every day.”

  • Simone Lourens

    I am a Senior Executive Assistant for AVirtual and have been with the company for over a year. I am passionate about helping others, as well as being a people’s person. I have spent most of my years in the Financial Industry, before a stint in Advertising. I enjoy variety in my day and working at AVirtual allows me this opportunity.

    “I love what I do and thrive on variety. Every client is so individually unique and knowing that I’m making a difference in both their personal and business lives is so rewarding.”

  • Sarah Rade

    I am an accomplished and qualified executive assistant with a certificate in Management and diploma in Executive Paralegal studies. I spent 12 years in London, working mainly in law firms. I am a task-oriented and organised person. I approach each day with enthusiasm, a proactive and can-do attitude.

    “I love what I do because my clients are interesting people and I really enjoy being involved in their businesses and a part of their team. Working with my clients means they are freed up to deal with the bigger picture of their businesses and lives in general.”

  • Sarah Cove

    I have worked in a variety of industries throughout my career including Hospitality, Finance, Recruitment and Real Estate. I am originally from Birmingham in the UK and have since gained a wide range of international experience having lived in France, Spain and the USA, prior to settling in my current home of South Africa. I am passionate about Client Services, Sales and Account Management, and constantly enjoy new challenges.

    “I love what I do because the team at AVirtual is a pleasure to work with and are so passionate about what they do. I have become deeply involved in my clients’ businesses, helping them grow and become even more successful. I have learned invaluable new skills, gained experience in a variety of new industries and developed a real passion for the clients’ businesses I work with.”

  • Natasha Bath

    I am a Senior Executive Assistant for AVirtual. I have been with the company for two and half years, working with a huge range of fascinating clients. I have experience with email management; travel planning, booking and management; social media marketing, blog posting and basic back end WordPress experience. I am currently a team leader for AVirtual’s original external home-based team of personal assistants. I am passionate about organisation, learning as many skills as possible, and making sure my clients are always happy with the work I provide.

    “I love what I do because I have had the opportunity to learn and experience many different industries. I love having a wide knowledge base and always learning something new. ”

  • Liesel Sonnekus

    I have solid experience in the full spectrum of office administration. My clients work in across a diverse range of industries, which requires me to continuously learn and use different skill sets. I am self-motivated and always have maintain a positive can-do attitude.

    “Working at AVirtual has taught me so much. I love the everchanging environment, and the continuous learning this brings.”

  • Kate Baldwin

    Thriving in a challenging environment with like-minded individuals at the leading edge of professional thinking, I have become renowned for boundless enthusiasm and an ability to get things done by applying my understanding to new situations with flexibility and energy. I graduated with 1st Class Honours in Economics & Accounting from the University of Bristol, holds my CIMA Certificate in Business Accounting, am Lean Six Sigma qualified and UK Security Cleared (Type 2).

    “I love what I do because I’m good at what I do, and as a diverse team, we can offer our clients world class professional services. To see how my experience can significantly enhance the lives of my clients and their businesses delivers a true sense of mutual achievement and fulfilment.”

  • Carrie Hickman

    The best way to describe myself is as a ‘Jack-of-all-trades.’ I love learning new information and find that I pick up on technology very quickly. This has made me suitable for any type of work that requires the use of technology. I have experience in project management, marketing and social media. My natural perfectionism helps me organise and perform administration effectively and efficiently.

    “I love what I do because I get to use my skills and passions every day to assist clients to grow their businesses, which in turn enables them to provide an excellent service to their clients.”

  • Bronwyn Versfeld

    I am a proactive and passionate Executive Assistant with substantial experience gained across a range of industries including software engineering, fashion, real estate and osteopathy. I thoroughly enjoy being at the heart of organisations, working side-by-side with chief executives and leaders, playing a key role in supporting decisions and proactively finding new ways to improve processes and contribute to the goals of the organisation.

    “I love making a difference, supporting and adding value to my clients’ work-life.”

  • Arlene Pillay

    I am a reliable, hardworking Executive Assistant who has gained a substantial amount of knowledge and experience in the professional working environment. Over the past few years, I have had the opportunity to support high-level clients within the immigration industry. I also have a flair for all-round administration which helps me to add value to both my clients and my team members.

    “I enjoy what I do because making my clients’ lives easier makes me happy. I love being a part of our team at AVirtual, as we are always providing support to both our clients and each other.”

  • Sue Norris

    I am a dedicated professional executive assistant with many years of experience gained across several industries. The majority of my experience was gained in the Netherlands and the UK where I worked mostly in the flavour and fragrance and bio chemical industries supporting mainly high level executive teams. I have also supported various professionals such as architects, quantity surveyors and legal professionals. I enjoy bringing structure to busy people’s lives to enable them to focus on what is important to them and their organisations.

    “I am passionate about what I do as I believe my work has a positive impact on the success of my clients achieving their goals. I love that I am able to contribute positively to my clients’ daily lives which helps them achieve success.”

Want to find out more about how to work with a virtual assistant, read our guide.




International experience

Most of the AVirtual team have spent several years in the US, UK and Europe before returning to their native South Africa.


Just 1 or 2 hours time difference.

In the UK summer it’s 1 hour, in winter Cape Town is 2 hours ahead of the UK. 

Robust infrastructure

Fibre optic connectivity, world-class data centres, robust transport – all contribute to a reliable quality of service.

English first language

Our team all have perfect English language, some with a touch of (rather charming!) South African accent.


“I always thought that a PA would need a lot of management, but AVirtual’s clear communication, efficiency and ability to anticipate and adapt has convinced me that it’s a must for anyone who is time-poor and needs a fast but sustainable solution.”

Hayley Elias

Head of Education Partnerships, Bridge U

First we select only the very best. Then we train them in the “AVirtual Way”.


  • 200 applications for each Executive Assistant employed.
  • Background screening.
  • Skills testing.
  • Technology skills.
  • Organisational capability.


  • Intensive onboarding before joining the active PA team.
  • Trained to do things the “AVirtual Way”.
  • Subject-area experts train each member of the team in their area of expertise. E.g. Travel, Diary management, Research, Social Media.

International best in class, for a fraction of the cost.

Cost of a full time Executive Assistant in the UK:

Cost per hour: £22.14
  • UK average PA salary cost: £24, 371
  • Employer National Insurance Contributions: £2,333
  • Average UK office rental cost per person: £4,638
  • Software licences, Consumables etc: £1,300

Total: £33,002

  • Working days per year: 261
  • Leave, public holidays and sick days: -40

Total working days per year: 221

  • Productive hours per day: 6.75
  • Working hours per year: 1,490

Cost of an Executive Assistant at AVirtual:

Cost per hour: £11.43
  • Full time Executive Assistant
  • 160 hours per month: £1,829

p.s. You also avoid all of the hassle of recruitment, HR management, performance management etc.

Click here to find out more about our pricing.

A perfect fit between you and your PA.

1. Describe your perfect assistant

Each of us has unique requirements and ways of working. We match those to the right member of our team.

2. Meet and approve your PA

Your PA will introduces herself and her buddy, providing information about her experience and specialist skills.

3. Ever greater successes.

Your offsite PA is integrated into your working life and frees you up to focus on those things where you add most value.